Aspirationals Can Make or Break Your Company
Aspirationals are defined by values, community, and their desire to make a positive impact on the world. Making up 40% of the global consumer market, Aspirationals are extremely influential and are putting pressure on businesses to expand their branding, operations, and hiring policies to include social and environmental values.
How We Survived #PlasticFreeJuly
Single-use plastics are the perfect symbol of our throwaway consumer culture. They’re easy! Having an ice-coffee from Dunkin on your way to work, last minute shopping and you need a bag to hold your purchases, grabbing lunch with your colleagues, buying pretty much anything from a vending machine… all require the dreaded use of plastic.
Business Skills Meet Purposeful Work
I love working at a social enterprise; I’m one of the lucky few that feel empowered by their work! I know I’m apart of something important, impactful, and desperately needed-- I work in the social impact sector. Here business is mission-driven and purposeful, acknowledging the role of business in the broader social and environmental world context.